MGID offers native advertising solutions. This network provides solutions for both advertisers and publishers, and this review will be focused on the platform for publishers. With MGID, publishers are given two options: to either monetize traffic (through displaying advertisements) or by “recirculating” visitors.
Most webmasters will be familiar with the first option, but the concept of recirculating refers to sending traffic to other websites, who in turn will send traffic back to yours. MGID accomplishes this with a “promoted content” widget which can appear at the end of your posts. The network bills this as “relevant content seamlessly integrated into user’s natural activity stream,” which is marketing-speak for “the user’s experience on your site won’t include being blasted with advertisements.”
You’ll be able to choose which kinds of content you “promote” with this widget, meaning that the content displayed can be within the same niche as your site—for example, a men’s entertainment style website won’t be forced to promote content about knitting. The widget can be customized so that it matches up with the currently existing design of your website, and a full-disclosure policy ensures that users will be aware of the fact that they aren’t reading content that you wrote or endorsed. The widget works with both desktop and mobile devices and, yes, can be easily integrated with WordPress.
MGID states that visitor recirculation can increase user engagement and bring you new visitors from other publishers with websites about topics which are relevant to your own. There isn’t an upper limit on the recirculation/return ratio, and the network claims that this can reach 150% or more.
For publishers interested in displaying advertisements rather than recirculating traffic, MGID reports an average RPM of $1-3 with no cap. Advertisements have a 100% worldwide fill rate and can be shown on all devices and locations. Publishers who are familiar with Google AdSense or other display ad networks will likely find familiar territory in MGID’s offerings, with similar functionality and options available.
Advertisements can be displayed in a number of ways, which are left to the publisher’s discretion. Users can choose to display desktop advertisements as exit pops, header widgets, widgets underneath an article or blog post, and as a sidebar widget. Mobile display options include a header and under-content widget. Advertisements will be fully disclosed as such to website visitors, and will only be relevant to the category or niche that your website is in.
MGID makes it easy for publishers who have never dipped their toes into the pool of recirculating traffic—or running display ads for that matter. This network has a decade plus history and, compared to some of the newer networks on the market, this gives them the advantage of time and experience to have worked out some of the kinks which plague younger players in this field.
Overall Rating: 4 out of 5
MGID Company Stats
MGID Support & Contact Information
- Address: 1149 Third Street #210,Santa Monica, CA, 90403
- Phone Number: +1 424 322 8059
- Support Email: support@mgid.com
What We like: Multiple traffic and monetization options on the same platform, easily integrated widgets, no cap on RPM or recirculation figures, low minimum payment, good customer support.
What We Don’t Like: Can increase bounce rate, relatively low payments
Publisher Requirements
- Publisher Terms: http://mgid.com/tos
- Traffic Minimum: 90,000 Unique monthly website visitors
- Publisher Language Requirement: Primarily English, however other languages are allowed
- Prohibited Publisher Content: Publisher will not deploy the advertising on any properties that display adult, obscene, pornographic, defamatory, libelous, infringing, abusive, or illegal content, that promotes hate or discrimination, facilitates the sale of firearms or illegal drugs, or that participates or encourages participation in, illegal activities. MGID reserves the right in its sole discretion to disable the it’s services on any property at any time. Full content guidelines: http://mgid.com/content-guidelines
Advertisers & Offers
- Advertising Types: Recommendation Widgets, ads or paid content links are delivered via widgets
- Offer Types: CPC, Widget-based traffic exchange
- Verticals: Most (see http://mgid.com/content-guidelines for details)
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